[By BJLife News Room]
The Nachum Segal Network drafts Lenny Solomon and Shlock Rock to kick off its new game day tradition
NEW YORK, New York – January 26, 2014 – The Nachum Segal Network announced today that it will air its first-ever Halftime Show during Super Bowl XLVIII on February 2nd.
Sure to become a game day institution, the 20-minute online experience will feature a performance by the “King of Shlock” Lenny Solomon and a band assembled from the hottest musical talent on the Jewish music scene, including Avromie Weisberger, Jonathan Rimberg, Ari Boiangiu, and Ethan Bill.
“The halftime show is a key component of the big game, and the NFL consistently brings the biggest names in contemporary music to play on the main stage. The only issue is that those acts often don’t appeal to the Jewish crowd,” said Nachum Segal.
“We are proud to be providing a quality, kosher alternative that will entertain Jewish audiences and maintain a family-oriented vibe even during halftime.”
Sponsored by Cedar Market in Teaneck, NJ, Empire Kosher Party and Buffalo Wings and Chicken Nuggets, and the Orthodox Union, NSN’s Halftime Show will showcase Shlock Rock favorites and famous original Lenny Solomon songs handpicked by Nachum and Lenny.
“We chose the songs that we believed would make the greatest impact in the short amount of time we had to work with. We wanted to make sure that the positive energy and musical intensity that we felt in the studio would burst off the screen and right into your living room,” added Lenny Solomon.
“Shlock Rock is honored to be the act kicking off this NSN tradition, and we are grateful for the opportunity to once again prove that there is no set time and place for Jewish pride – we should feel it at all times and should integrate into all ‘real world’ activities.”
On game day, the Nachum Segal Network will stream the Halftime Show directly from its website.
Following the game, the program will be available on demand via the NSN website, YouTube channel (“NachumSegalNet”) and Facebook page (“Jewish Radio World with Nachum Segal”).