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VIN NEWS Exclusive: Grape Juice, A Behind The Scenes Look At Kedem

by yossi March 24, 2010

Bayonne, NJ – With only days left until Pesach, Jews worldwide are buying bottle after bottle of many Kedem wines but the grape juice is most widely used at Sedarim.

In an exclusive video for VIN News, Yossi Zweig  takes us on a behind the scenes tour of Kedem’s grape juice bottling plant in Bayonne, New Jersey, as he interviews Jay Buchsbaum, Vice President of Marketing and Director of Wine Education for Royal Wine Corporation, showing how Kedem’s state of the art facility transforms tanker truck loads of crushed grapes into what Kedem claims to be the second best selling grape juice in America, with only Welch’s outselling Kedem.

Kedem actually has its roots in 1848 Czechoslovakia, when the Herzog family became the exclusive wine supplier to Austro-Hungarian Emperor Franz Josef. After immigrating to America, the Herzog family bought the Royal Wine Company in 1958 and over the past 50 years, Kedem has become a household name. In 2001, Kedem settled into a state of the art bottling facility in New Jersey, where Concord grapes grown in upstate New York are magically transformed into the familiar grape juice that graces Jewish homes everywhere.

From the moment the crushed grapes arrive at the bottling plants in 5700 gallon tanker trucks, they are processed by a completely automated bottling system, which processes, bottles and boxes the grape juice, even sealing the cartons and placing them on pallets so that they are ready for shipping. Human hands never touch the grape juice at any point during the process, ensuring that every drop is completely pure.

Kedem produces over 300 different wines from all over the world including New York, California, South America, Europe and South Africa. Over one million cases of Kedem wine and grape juice sold annually.

Videos by ShiaHD 

Watch below the planet and how the Grape Juice is being bottled.



Watch below Mr. Buchsbaum, Vice President of Marketing and Director of Wine Education for Royal Wine talking about the many wines of Kedem.


[ via: vosizneias.com]

yossi
yossi


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