Checkout is disabled during Shabbos and Yom Tov
0
  • Your Cart is Empty

The Manischewitz Schmura Matzo Run

by yossi March 11, 2010

This past Tuesday, March 2nd The Manischewitz company held their annual Schmura Matzo Run. Schmura is the “preferred” Matzo of the annual Passover Seder.  The most sacred of kosher traditions, the Schmura Matzo run, marks the production of this sacred matzo at the company’s new state-of-the-art matzo baking facility. Literally translated, Schmura means “watched” as this ceremonial matzo receives special supervision from the time the wheat is harvested to the production at the plant, ensuring that no water is introduced into the process before it’s time. Passover starts on Tuesday, March 30 th and ends Tuesday, April 6 th.

The Schmura Matzo run is the premiere kosher food ritual. This one-day-only run is attended by Senior Members of the Orthodox Union, dignitaries in the kosher world, congregational rabbis and lay leadership. The new Manischewitz plant is also home to the company’s other leading brands such as Goodman’s®, Horowitz Margareten®, Mother’s®, Mrs. Adler’s®, Mishpacha® and more. Manischewitz recently celebrated 120 years, which in Jewish law represents the number that honors old age, and now they are embarking on the next 120 years.

The Shmurah Matzoh run is complete in a one to ten hour shift. How many matzho’s are made in that run you might ask? There are about 200 individual Matzoh’s per case, and about 24 boxes in a case. That’s a lot of Matzohs!

At any given time there are at least five people on the floor overseeing the Matzoh process. Just three years ago Manischewitz switched from a old brick over to a more technology advanced temperature controlled oven, making the process more technologically inclined, electronically operated now. The old machine itself used to be 100ft, and the new improved one is 150ft-width 50inch’s.

P1013079

P1013081

P1013084

image001

yossi
yossi


Leave a comment

Comments will be approved before showing up.


Also in Jewish Insights

All New Single from the Waterbury Yeshiva and Alumni! – Raykum Al T’shivaynu

by yossi December 06, 2016

The words of “Raykum Al T’shivaynu” articulate every Jew’s silent plea that Hashem answer his tefilos and fulfill his bakashos. As we turn our eyes heavenward, we pray that our
Read More
Yossef Abadi – Abba

by yossi December 05, 2016

Recently Yossef Abadi released his single Avi Shebashamayim, his first song that he wrote and composed himself. Now, Abadi is going even deeper into the world of music production, because
Read More
Elad Shaer Renews Yair Gadsi “Emunah”

by yossi December 05, 2016

From his first album until now with his 5th, singer Elad Shaer has always made sure to mix in songs from his childhood. Emunah, which was written, composed, and sung
Read More
News & Updates

Sign up to get the latest on sales, new releases and more …