SECAUCUS, NJ (September 2009)—Just in time for the holiday season, The Manischewitz Company announces the launch of the 4 th Annual Man-O-Manischewitz Cook-Off, a cooking contest designed to encourage home cooks to challenge themselves in preparing a meal that is kosher, simple and delicious. The contest encourages home chefs to experiment with different ethnic foods and to think of preparing a Kosher inspired meal as part of that experience, in the same way people enjoy preparing Japanese, Italian, Mexican, Chinese and other popular ethnic cuisine.
Entrants will compete for a chance to be crowned the “King or Queen of Kosher” and win the $25,000 grand prize package including GE Profile kitchen appliances, cash and more. Five finalists will win an all-expense paid trip to NYC to compete live on March 18 th at the Jewish Community Center of Manhattan. The contestants will be judged by an on-site cooking panel consisting of food media and other culinary experts.
This year the cook-off will be bigger and better than ever with legendary acclaimed chef, Jacques Pépin as the celebrity guest of honor who will act as MC, head judge and award prizes. Pépin is one of America’s best-known chefs, widely recognized as the host of eleven acclaimed public television cooking series and the author and publisher of twenty-six cookbooks. He is also a founder of The American Institute of Wine and Food (WIWF) and has been the Dean of Special Programs at the French Culinary Insitute (New York) since 1988.
“I am thrilled to be a part of the 4 th Annual Manischewitz Cook-Off!” said Chef Pépin. “I always encourage people to experiment with new types of ethnic cuisine and products.”
Chef Jacques Pepin has created some exciting recipes using the new Manischewitz Broth which will be available in the recipe section of www.manischewitz.com .
“Over the past three years over 10,000 people across the country, spanning all ethnic backgrounds, have shared some amazing recipes.” says David Yale, President and CEO, of The Manischewitz Company. “As the leader in the kosher market, we pride ourselves on our wide range of specialty products that inspire cooks of all types to create exciting kosher inspired recipes.”
Just-in-time for the Cook-Off, The Manischewitz Company has added a new line of ready-to-serve broths to its extensive portfolio of kosher products, giving you additional items to add to your creative recipe! New Manischewitz Broth starts with a recipe, not a formula, and is slow cooked in small batches. Filtered water is added to all natural ingredients and real kosher chicken and beef stock to deliver that homemade taste. Manischewitz Broth is packaged in a 14 ounce, easy open, pop-top can or a 32 ounce easy to pour reusable carton and is available in three flavors: Chicken, Reduced Sodium Chicken and Beef. Look for these wholesome broths in the kosher and soup section of supermarkets nationwide. Suggested retail price for the can is $1.69 and $2.99 for the carton.
As an added bonus, this year’s event will benefit Jewish American Heritage Month (JAHM), a national month of recognition of the more than 350-year history of Jewish contributions to American culture. Updates on JAHM will be available on www.Manischewitz.com shortly and will continue through the end of JAHM on May 31, 2010. The Manischewitz Company is the official corporate sponsor of JAHM, and will work with the JAHM steering committee to drive awareness of events and programs.
How it works
The Manischewitz Cook-Off invites U.S. residents 18 or older to submit an original, easy-to-prepare entrée. All recipes must be original, kosher, include a new Manischewitz Broth product, have no more than a total of eight ingredients and be prepared and cooked in one hour or less. For official contest details log onto www.manischewitz.com and complete the official entry form and submit your recipe online. You can also enter by mail by sending your recipe entry to: Manischewitz Cook-Off, c/o BHGPR , 546 Valley Road Upper Montclair, NJ 07043. All entries must be received by January 31, 2010
To inspire you for Cook-Off try this delicious chicken dish:
Pot of Olive Oil Broth Poached Chicken with Artichokes and TomatoeS
1 whole chicken, cut up
3 tablespoons olive oil
1 1/2 cups onions, diced
1 1/2 cups celery, diced
2 tablespoons garlic, chopped
42 oz Manischewitz® Chicken Broth (3 cans)
1 tablespoon fresh thyme leaves, chopped
2 bay leaves
2 cans artichoke hearts, drained and halved
2 whole tomatoes, chopped
1/4 cup fresh basil, cut into thin strips
1. In a large stock pot sear chicken skin side down in olive oil; remove.
2. In same pot, sauté onions, celery and garlic.
3. Add Manischewitz® Chicken Broth, thyme and bay leaves; bring to a boil, then reduce heat
4. And chicken.
5. Simmer 30 to 45 minutes or until chicken is fully cooked and tender, skimming off any fat or
broth that comes to the surface; add water if necessary to keep chicken covered.
6. Remove chicken and set aside on serving platter.
7. Skim off any remaining fat or froth; add artichokes, tomatoes and basil; simmer briefly.
8. Serve with chicken.
Serving Suggestion: Strain 1 1/2 cups of stock and add to 1 1/2 cups of couscous for a quick side dish.
• Servings per Recipe: 6
About The Manischewitz Company
In August 2004, the company changed its name from The B. Manischewitz Company, LLC to R.A.B. Food Group, LLC and today is now known as The Manischewitz Company. The Manischewitz Company is a specialty food company that includes the Manischewitz ®, Season ®, Guiltless Gourmet ®, Asian Harvest ®, Rokeach ®, Mispacha ®, Horowitz Margareten ®, Jason ®, Mother’s ®, Carmel ®, Croyden House ®, Mrs. Adler’s ® and Goodman’s ® brands. The company offers a diversified line of premium kosher food products that covers over 60 different categories.
The Manischewitz brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam Crackers, Chicken Soup, Noodles and Gefilte Fish. Today, all plant operations take place in Newark, NJ. Manischewitz continues to introduce unique, delicious, premium specialty food products such as coating crumbs, dairy-free frostings and more.
For more information, log onto www.manischewitz.com
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