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New MANISCHEWITZ Products for Holidays and Annual COOK-OFF Contest!

by yossi November 29, 2011

Celebrity Chef Claire Robinson to Host the
6th Annual Man-O-Manischewitz Cook-Off!

Share Your Favorite Recipes And “Share The Memories”
Enter for a Chance to Compete in NYC for $25,000 Grand Prize Package

Newark, NJ (November 2011)—This year, the nationally-esteemed Man-O-Manischewitz Cook-Off will be bigger-than-ever as the contestants compete by preparing their best family-friendly recipes. Five finalists will compete live in New York City, for the $25,000 Grand Prize, which includes a series of Maytag® appliances, cash and a beautiful crystal trophy. Contestants will compete in front of an esteemed panel of judges led by the Celebrity Chef and food TV star Claire Robinson as Head Judge!

The contest deadline is January 15, 2012. Four finalists will be chosen by the judging panel and five other semi-finalists will be posted on www.manischewitz.com to select the fifth finalist. From February 13th through February 24th, consumers can vote online, and via Facebook and Twitter, to select the fifth finalist. For complete contest details, log onto www.manischewitz.com.

The competition encourages at-home chefs to experiment with kosher products while preparing delicious recipes that could be a new family favorite or one that has been shared from generation to generation. Perhaps these recipes can be inspired by traditional Jewish fare or a cherished memory of a favorite family meal. The competition is designed to showcase the benefits of using kosher products as part of the home cooking experience and to think about using kosher products in other types of cuisine, whether it is Japanese, Italian, Mexican, Greek or something else!

In addition to being the celebrity guest of honor, Claire Robinson will also serve as the event’s emcee and head judge. Robinson was trained at the French Culinary Institute and is one of TV’s most popular chefs, currently hosting her own cooking shows.

“I always stress the quality of ingredients in great recipes,” said Robinson. “I am thrilled to be part of the Manischewitz Cook-Off because it inspires creativity and stresses the importance of quality ingredients for a delicious outcome.”

All five finalists will win an all-expense paid trip to NYC to compete live on March 28th at The JCC in Manhattan in front of a live panel consisting of food media and other culinary experts. The grand prize package includes a Maytag® appliance giveaway, cash and a beautiful crystal trophy! Recipes must include one of the new Manischewitz All-Natural broth flavors-Chicken, Reduced Sodium Chicken, Beef and Vegetable-and may contain other Manischewitz products as well.

For over 120 years, The Manischewitz Company has inspired great family recipes and ideas.
Today, the Manischewitz product line continues to innovate with new and improved products that maintain the highest quality of ingredients. These products range from traditional comfort food items like soups, crackers and stuffings to products with a Mediterranean twist like the delicious Couscous and Falafel Mix to products that are better for the consumer with reduced sodium, no trans fat, sulfite free and All Natural attributes.

This year’s Cook-Off will support rock CAN roll, which is a non-profit, hunger relief organization that collaborates with rock concerts, schools, corporations, and individuals to collect healthy & nutritious non-perishable food for distribution to local emergency food agencies and into the hands of children, seniors and families who live with hunger and in poverty. rock CAN roll® is built on four basic principles: Healthy Nutritious Dignity & Respect. Bins made to look like Manischewitz broth cans will be set up in major cities during a portion of the contest period so that consumers can make non-perishable food donations in support of rock CAN roll. In support of this effort, Manischewitz will match all donations. www.rockCANroll.org

Additionally, the cook-off raises awareness regarding Jewish American Heritage Month (JAHM), a national month of recognition of the more than 350-year history of Jewish contributions to American culture. The Manischewitz Company is the founding sponsor of JAHM, and will work with the JAHM steering committee to drive awareness of events and programs. Updates on JAHM are available on www.jahm.us and will continue through the end of JAHM on May 31, 2012.

To get inspired to create an original recipe using any of the new Manischewitz broths, visit the recipe section of www.manischewitz.com.

How it works
U.S. residents 18 or older are invited to submit an original, easy-to-prepare entrée using any flavor of new Manischewitz Broth product. Recipes should have no more than a total of eight ingredients and be prepared and cooked in one hour or less. For official contest details log onto www.manischewitz.com, complete the official entry form and submit your recipe online or by mail. Entries must be received by January 15, 2012. Four finalists will be selected by a panel of judges and one finalist will be selected during the online people’s choice vote from February 13-24, 2012. Five contestants will compete live in New York City in front of a panel of live judges on March 28, 2012.

For more information, prize details, rules and regulations, log onto www.manischewitz.com.

About The Manischewitz Company
In August 2004, the company changed its name from The B. Manischewitz Company, LLC to R.A.B. Food Group, LLC and today is now known as The Manischewitz Company. The Manischewitz Company is a specialty food company that includes the Manischewitz®, Season®, Guiltless Gourmet®, Asian Harvest®, Tam Tams™, Rokeach®, Mishpacha®, Horowitz Margareten®, Jason®, Mother’s®, Carmel®, Croyden House®, Mrs. Adler’s® and Goodman’s® brands. The company offers a diversified line of premium kosher food products that covers over 60 different categories.

The Manischewitz brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam Crackers, Chicken Soup, Noodles and Gefilte Fish. Today, all plant operations take place in Newark, NJ. Manischewitz continues to introduce unique, delicious, premium specialty food products such as macaroons, baking mixes, coating crumbs and much more.

For more information, log onto www.manischewitz.com

New Products and Delicious Recipes from Manischewitz®
Just in Time for Holiday Entertaining
Manischewitz Unveils All Natural Gravies and Panko Bread Crumbs Perfect for Holiday Meals

NEWARK, NJ (November 2011) With Thanksgiving, Chanukah and winter parties right around the corner, there is much excitement surrounding great food and fun festivities with families and friends. This busy time of year can be stressful and overwhelming when preparing to entertain a large crowd. This holiday season, put your mind at ease and get some help in the kitchen with great new products from Manischewitz® that will vamp up your meals along with quick and easy recipes from Quick & Kosher: Meals in Minutes author, Jamie Geller. Take time to relax and enjoy the holidays with your friends and family by sharing these exciting, new dishes, which are not only easy to make, but so delicious that everyone will be asking for seconds.

Manischewitz provides a wide range of recipes to suit everyone’s taste buds while incorporating ingredients that are traditional kosher staples. Perfect for entertaining a large crowd are a few quick and easy recipes created by Jamie Geller, such as Panko Crusted Tilapia and Oven-Baked Chicken Fingers. Both recipes are sure to delight partygoers of all ages, can be prepared in under an hour and use the crunchy, new, Jason® All Natural Panko Bread Crumbs. Adding to Jason’s popular line of coating crumbs, the debut of the Panko Bread Crumbs is another answer to consumer demands for “better-for-you” products. A good source of fiber, the delicious, crunchy coating will revitalize a number of meals and add a contemporary flare to any kitchen. Suggested retail price is $2.99 for the panko bread crumbs.

Also debuting, just in time to complement your favorite family recipes, are Manischewitz All Natural Homestyle Kosher Gravies. Manischewitz All Natural Gravies are made from a delicious, home-cooked recipe and are available in 12 oz glass jars in three varieties: Chicken, Reduced Sodium Chicken and Beef. Not only is it the only all natural and kosher gravy on the market, but its healthy, delicious taste will make it a mainstay on many tables and a wonderful accent to many dishes including your bubbe’s brisket. Suggested retail price for the gravy is $2.49. Another key ingredient to have on-hand are the Manischewitz All-Natural Broths, which are kosher, contain no MSG, are fat-free and available in Vegetable, Beef, Chicken and Reduced-Sodium Chicken varieties, making them ideal staples for the pantry. Another delicious recipe idea from Jamie Geller incorporates our Beef Broth, Beef Bourguigon with Noodles. These All-Natural broths can be used to enhance a number of recipes and are available in 14 oz cans and 32 oz cartons. Suggested retail price for the can is $1.69 and $2.99 for the carton.

Also, this year’s nationally-esteemed Man-O-Manischewitz Cook-Off will be bigger-than-ever as the contestants compete by preparing their best family-friendly recipes. Five finalists will compete live in New York City, for the $25,000 Grand Prize, which includes a series of Maytag® appliances, cash and a beautiful crystal trophy. Contestants will compete in front of an esteemed panel of judges led by the Celebrity Chef and food TV star Claire Robinson as Head Judge!

When it comes time to whip up a delicious holiday feast, try these fabulous recipes and visit our website www.manischewitz.com for additional recipes including entrees, appetizers, sides and more.

Panko-Crusted Tilapia*

4 (6-ounce) tilapia filets
2 limes, divided

Manischewitz® Kosher Salt
Freshly ground black pepper

½ cup Jason® All Natural Panko Bread Crumbs
¼ cup Manischewitz® Matzo Meal
¼ teaspoon chili powder
2 large eggs
2 tablespoons canola oil

Rinse and dry tilapia. Squeeze juice from one lime over fish. Season with salt and pepper to taste. In a shallow bowl or pie pan, mix panko with matzo meal and chili powder. In a second shallow bowl or pie pan, beat the eggs. Dip the fish in the beaten eggs and then in the panko mixture, coating evenly on both sides. In a large skillet, heat oil over medium heat. Place breaded tilapia in pan. Brown on one side, about 3 minutes. Flip over and cook for 3 more minutes or until cooked through. Remove fish from sauté pan and place on serving platter. Finish with an extra squeeze of lime juice. Serve with lime wedges and pasta.

Oven-Baked Chicken Fingers with a Duo of Dipping Sauces*
To save time, buy the chicken already cut in strips.

Canola Oil Cooking Spray
4 cups Jason® All Natural Panko Bread Crumbs
½ cup Manischewitz® Matzo Meal
1 tablespoon Manischewitz® Kosher Salt
1 teaspoon freshly ground black pepper
½ cup (¼-pound) Pareve Mother’s® Margarine, melted
2 pounds boneless, skinless chicken breasts, cut in ½-inch strips
½ cup Dijon mustard
1 cup Manischewitz® Honey
1 cup store-bought barbeque sauce

Preheat oven to 425° F. Line a jelly-roll pan with foil and spray with cooking spray. In a shallow bowl, combine panko bread crumbs, matzo meal, salt, and pepper. Place margarine in a second shallow bowl. Dip each chicken strip in melted margarine. Roll strips in the panko bread crumbs mixture, pressing to coat. Transfer chicken to the prepared pan. Make sure you do not crowd the pan so chicken will bake up crisp. Bake for 20 minutes. While chicken is baking, prepare honey mustard dipping sauce: Combine mustard with honey in a small bowl. Mix well. Place chicken fingers on a serving platter. Serve with honey mustard and barbeque dipping sauces.

Beef Bourguigon with Noodles*

This is a classic French dish that the whole family will enjoy. Having your Butcher cube the beef saves you a ton of time in the kitchen. Using silver tip beef eliminates the need for slow cooking.

2 tablespoons Canola oil

1 ½ pounds beef silver tip, in 1-inch cubes

1 (8 oz) package baby bella mushrooms, quartered

1 (9 oz) bag frozen white pearl onions, not thawed

2 medium carrots, peeled and sliced

2 tablespoons flour

1 (32 oz) carton Manischewitz® All-Natural Beef Broth

½ cup (recommended) red wine*

1 teaspoon freshly ground black pepper

¼ cup fresh thyme leaves

1 (1 lb) package Manischewitz® Wide Egg Noodles

Heat oil in a large heavy-bottomed saucepan or Dutch oven over medium-high heat. Pat beef very dry with paper towels so the beef will brown, not steam. Brown beef on all sides, about 5 minutes. Remove with a slotted spoon and set aside. Add mushrooms, onions, and carrots, scraping the brown bits from the pan, stirring occasionally, for about 5 minutes. Sprinkle in flour, stir to mix and coat veggies. Add broth, wine, pepper, and thyme; return beef to the pan along with any accumulated juices. Bring to a boil, reduce heat to medium-low. Cook uncovered for 45 minutes, stirring occasionally.

While beef is stewing, prepare noodles according to package instructions. Drain and place in serving bowl. Spoon stew over noodles and serve.

yossi
yossi


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