Yoni Z’s ODEH Effect Is HERE! [Official Music Video]

The groundbreaking music video of Yoni Z‘s debut hit single ODEH is here.

After releasing the ODEH audio track this past Tuesday as a free gift to all, ODEH has accumulated tens of thousands of downloads in just a few short days and received rave reviews from fans and critics alike.

We sat down with Yoni to speak about his journey; performing across the globe prior to releasing his own material, the inspiration behind ODEH, and what influenced the 23 year old artist to create the most unique and cinematic Jewish music video to date.

“There have definitely been some very well executed music videos in recent years for Jewish music,” says Yoni. “But we wanted to create something that has never been done before; to write a song with an undeniable energy, power and emotion, with a musical arrangement that translates on the screen into a dramatic experience with a moving message that touches each viewer deeply and personally.”

ODEH was produced by Yanky Katina, recorded and arranged by Playmasters studios and composed by Yoni himself. The music video was shot over four days in Los Angeles, California by acclaimed Hollywood directors and producers along with a selected crew of 32 industry professionals.

While traveling the world performing for the last eight years and personally experiencing the remarkable impression music can make, Yoni’s intentions for his debut song and video became clear: “To create a platform for Jewish music to move, entertain and empower.”

Based on the ODEH mantra, Yoni adds “We should never need Hashem to test us to appreciate our day to day lives. If we would just take a moment to think about and contemplate our blessings, we would be full of gratitude and never stop thanking Hakadosh Boruch Hu for His never ending kindness. That in its essence is the message of ODEH.”